Sponsorship driven by sport’s increasing popularity, solidifies Philadelphia as the home of collegiate rugby
Horsham, Pa. – September 15, 2014 – The Penn Mutual Life Insurance Company, United World Sports and NBC Sports Group have announced a three-year title sponsorship for the Collegiate Rugby Championship, the largest Rugby 7’s (7 players a side) collegiate rugby championship in the United States. The Collegiate Rugby Championship, which takes place at PPL Park in the Philadelphia metropolitan area, will now be called ”The Penn Mutual Collegiate Rugby Championship.” In addition, Penn Mutual has committed to be the title sponsor for The Varsity Cup, the national collegiate championship of the 15-a-side rugby format. The Varsity Cup, which is played at Rio Tinto Stadium in Salt Lake City, will now be named “The Penn Mutual Varsity Cup.”
Penn Mutual is committed to work with UWS and NBC Sports Group to establish the Collegiate Rugby Championship as an iconic world-class Philadelphia-based sports event, on par with national championships in other major sports in the United States.
According to Jonathan First, President of United World Sports, “This sponsorship establishes rugby, which is now the fastest growing sport in America, as a powerful corporate marketing and branding tool – one with the same cache of soccer, appealing to an American market comprised, in part, of business leaders and decision makers. We congratulate Penn Mutual on their forward-looking decision, and we’re eager to help them connect their brand with our audience of devoted fans, dedicated players and quality institutions from around the country.”
“Our sponsorship is part of a long-term business-building strategy to extend the Penn Mutual brand to consumers, financial professionals, and student athletes,” says Eileen McDonnell, Penn Mutual’s Chairman, President & CEO. “Like rugby, Penn Mutual enjoys a long and esteemed history–167 years of service to our policyholders. And, like rugby, we are more cutting edge than ever, having doubled our market share since the financial crisis of 2008. Rugby provides a clean slate for us to share our optimistic view of how life insurance not only protects, but also allows people to do more in life and leave a lasting legacy. The sponsorship also gives us the opportunity to attract new talent by gaining exposure to the student athletes of major national colleges and universities. All of us at Penn Mutual are excited about the possibilities afforded by The Penn Mutual Collegiate Rugby Championship and The Penn Mutual Varsity Cup.”
Rugby 7s returns to the Olympic Games in 2016, following an 84-year hiatus, where the United States will defend its gold medal from the 1924 Olympics in Paris. The Penn Mutual Collegiate Rugby Championship is part of a nationwide effort to build American rugby talent in preparation for the Olympics. In the past three years, the Collegiate Rugby Championship has produced 15 players who have gone on to play for the U.S. National teams. In the 2014 Collegiate Rugby Championship, 20 of the top colleges and universities competed for the title, including Penn State, Notre Dame, Texas, Michigan, Navy, Ohio State and reigning national champion, The University of California Golden Bears. Beginning in 2015, a portion of Penn Mutual’s sponsorship investment will be awarded to the winning team, the proceeds of which will be used to build the team’s rugby program on-campus.
For its participation, Penn Mutual will tell its story to millions of Americans through TV exposure on NBC, NBCSN, Universal Sports Network, Comcast SportsNet, in-event branding, online and digital marketing, and through localized and national promotions and events throughout the year.
“We’re thrilled to have Penn Mutual join our partnership with United World Sports in support of the Collegiate Rugby Championship and The Varsity Cup,” said Jon Miller, President, Programming, NBC Sports Group. “We believe Penn Mutual’s support will aid in the growth and popularity of these events, and the sport of rugby across the U.S.”
According to McDonnell, “This sponsorship squarely provides Penn Mutual with a smart, effective way of reaching a vital new audience that can benefit from the power of life insurance as well as the career opportunities it offers.”
About The Penn Mutual Life Insurance Company
Since its founding in 1847, Penn Mutual has been driven by its noble purpose to create a world of possibilities. At the heart of this purpose is the belief that purchasing life insurance is the most protective, responsible and rewarding action a person can take, and is central to a sound financial plan. The company is committed to helping individuals, families and small businesses unlock life’s possibilities through life insurance and annuity solutions. This is accomplished through a national network of more than 5,000 financial professionals, who help clients make great things possible. Penn Mutual supports its field representatives with brokerage services through Hornor, Townsend & Kent, Inc. Registered Investment Advisor and wholly owned subsidiary. Member FINRA/SIPC. Visit Penn Mutual on the Internet at http://www.pennmutual.com/.
About United World Sports
United World Sports (UWS) is the largest commercial rugby entity in the United States, and the owner and operator of a growing portfolio of dynamic sports, media and apparel brands including, the USA Sevens Rugby international tournament, the largest professional rugby event in North America; the Penn Mutual Collegiate Rugby Championship, the premier college 7s rugby championship; and the Penn Mutual Varsity Cup Championship, the 15s national rugby championship. Through its apparel division, UWS owns the exclusive North and South American license for Rhino Rugby, one of the world’s leading rugby apparel and equipment brands. UWS also owns and operates RugbyToday.com, the largest and most widely read media destination dedicated to American rugby. For more information about UWS and its properties, visit: http://www.unitedworldsports.com
ABOUT NBC SPORTS GROUP
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital.
Contact: Kim Harmsen Keith Bratz
Gregory FCA Penn Mutual
(610) 228-2134 (215) 956-7907
Joe Favorito Jamie Palatini
UWS Public Relations NBC Sports Group
(201) 746-0005 (203) 356-2791