About

Leadership

A. Jon Prusmack
Chief Executive Officer
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Jon Prusmack is CEO of United World Sports, a world-class sports and entertainment company that owns and operates major sporting events in the United States. Among them include the HSB USA Sevens International Rugby 7s tournament in Las Vegas, the Penn Mutual Collegiate Rugby Championship in Philadelphia and the Collegiate Varsity Cup in Salt Lake City. He is also CEO of the North American Super 7s Rugby League LLC. This league seeks to professionalize 7s rugby in a hybrid version of game: 60 minutes of 7s rugby with time outs, breaks and rolling substitutions.

Mr. Prusmack started his rugby career in 1965. He played until 1978; then refereed and coached. He wrote the first American Rugby Coaching Book: RUGBY: A Guide for Coaches, Players and Spectators.

Mr. Prusmack was Chief Executive Officer and founder of DHS Technologies, LLC, the leading manufacturer and distributor of high-tech, soft-walled shelter systems to the military. He holds multiple patents on DHS manufactured products. Starting with an idea and zero sales in 1984 he built the business up to achieve annual sales in excess of $100 million. He sold the business in 2012.

Mr. Prusmack was named Entrepreneur of the Year in Manufacturing by Ernst & Young for the Tri-State area. He serves on various boards including the Federal Reserve Bank of New York Small Business Council, the Rockland County Economic Development Corporation and The Salmagundi Club, and he is on the Board of Trustees for Dominican College in Orangeburg, NY.

Mr. Prusmack attended the US Naval Academy from 1962-65 where he played Varsity Football. Deciding on a career change to art and design he transferred to New York University where he graduated with a BA in Mathematics and Art.  Mr. Prusmack also earned an MBA from the Bernard Baruch Graduate School of Business and an MS in Manufacturing Engineering from NYU Polytechnic Institute. Mr. Prusmack was a professional artist from 1966 to 1997. He continues to paint and draw. In 2015 he was awarded the Salmagundi Medal of Honor for Art Achievement.

Mr. Prusmack is a member of the USA Rugby Foundation Hall of Fame, The US Naval Academy Rugby Hall of Fame and the NYAC Rugby Hall of Fame.

Jonathan First
President

jonathanJonathan First has been described by his partners as a serial entrepreneur who has built many successful businesses. Currently, Jonathan First is the President of United World Sports. Jonathan joined the company in March 2010 after consulting the company for the prior six months and setting up its broadcast deal with NBC Universal. Jonathan, together with the senior management of NBC Sports, created the Collegiate Rugby Championship focusing on the brand equity of the major Universities in the United States to launch rugby on broadcast television and structured a joint venture for the broadcast property. He then extended the relationship between USA Sevens and NBC to structure a second joint venture for the USA Sevens HSBC 7s World Series in Las Vegas. In one year, Jonathan First led the company from a loss into profit with a swing of over $3 Million in additional revenue.

Prior to joining United World Sports, Jonathan First was President of DTM, the largest digital content distributor and seller of rich media in the out of home space. DTM’s clients included McDonald’s, 7-Eleven and HP. Jonathan as also worked with Newsight Corporation launching their glasses free technology around the world. They are currently in 25 countries. Before his work at DTM and Newsight, Jonathan First built from inception Uninhibited Entertainment, a multi- media company specializing in developing special markets for music, and television and film properties. Among creating multi media content properties with Universal which whom he created a joint venture for promotion and distribution, he brought over the property Saturday Night Live to Germany, produced the show on RTL with local talent. The show was the number one show in its timeslot on Saturday night.

Prior to starting Uninhibited Entertainment, Mr. First was President of Edel America Records (EAR), the North American record label of Edel Music AG. Mr. First built EAR from inception to grossing more than $60 Million. While at Edel, he created a strategic partnership with Disney and Edel which allowed Edel to achieve $500 Million in sales and achieve a market cap of $1 Billion. Before joining EAR, First was President of First Global Management Inc. (FGM). With offices in both New York and Los Angeles, FGM managed artists in the music, film, TV and literary fields. Its clients included Natalie Portman, Mick Fleetwood, Sandra Bernhard, The Fixx and Third World.

A graduate of University of Michigan and Fordham University School of Law , he has practiced corporate law with a specialty in mergers and acquisitions and public offerings at Finley, Kumble, et.al. and Ashinoff, Ross and Korff.